WAR ON WANT! new brief, Visual thinking 01/12/09

So... text and image is over, from what I've learnt I'm now going to put my skills into our new project War on want! War on want is a organisation that fights poverty in developing countries in partnership with people affected by globalisation. We campaign for human rights and against the root causes of global poverty, inequality and injustice.

Given our new brief were to produce an A3 poster for a 'Adshel' bus stop site. Also designing a second dimension to the campaign which communicates to a younger target audience, wakening awareness of human rights and social issues. Researching primarily and secondary I'm going to start by looking at the younger target audience and what appeals to them now days, which then I could find out how to produce an ad which would move the audience emotionally and more active into takings issues further themselves.

A couple of images for visual equations

Completing the six images for the last brief was such a relief! Below are just a couple of my favourite images. I took McDonalds as an example, I basically wanted to get the message across as, its all well and good seeing Mcdonalds from a good perspective, but in reality it has its consequences aka the opposite effect, I placed an image of a overweight man in hospital to represent the opposite.

I used the saying throughout all six images 'Living life through rose

tinted glasses' although I did explore ' square peg in a round hole' which I developed in my sketchbook, the idea actually linked onto our next project War on want, due to start tomorrow Tues 01/12/09.

My Booklet

This is my final outcome for my 8 paged booklet promoting myself as a visual communicator. The final outcome was o.k. After the crit I didn't really receive much feed back to change or add anything to my layout, type or composition of my work. But I think all went well.

Promo Print 27.10.09 - 25.11.09

Project 5

given our next project brief 'Promo Print' we were all set the task to produce an eight paged booklet promoting ourself's as visual communicators, using a specification and content guide we had to have certain measurements and content in a particular order.

To produce the booklet we had to learn the basics of Quark express, how to set up a booklet with a 120mm width and a 119mm height, making sure that image across pages and of the edges had a 3mm bleed. I found that Quark was very easy to use and with the knowledge of using the mac's shortcut buttons e.g apple,shift and A etc I was able to work

much faster and consistent. The only disadvantage of this project was the broadness, I kept chopping and changing my final layout and how I wanted to convey myself to the employer or reader as a visual designer. Eventually having an idea I got to work by simply setting up my picture and text boxes on Quark, once decided I imported my im

ages that I thought were my strongest images produced through the project text and image. I placed an image by a different illustrator on the back of my booklet, Matthew Hollings, an illustrator who attempts to bridge the divide between traditional

draftsmanship and contemporary digital mark making.

Visual Equations & Recent inspiration 13/11/09

I was looking through a book called 'playful type' and came across a technique that I thought may come into use for my visual equation project. Using text to fit inside the subject, which was also shown to us by Neil in a illustrator session not long a go..

Our last project 'Visual Equations' personally it really got me stuck for a final outcome. I started to look at old fashioned sayings and quotes and came across a few which were opposites e.g. ' Square peg in a round hole' and 'Life through rose tinted glasses' which had the meaning of two opposites, prosperity and poverty, I sketched one design, but after the crit on visual equations I was given more of a path to follow on how to develop my ideas.

Here i simply added a rose colour to the glasses with prosperity and poverty in each of the lenses, keeping the image simply and minimalistic so the audience concentrate on the message.

Pictograms and glyphs 21/10/09

Looking at different images we were to re-draw typographic glyphs found through our recording of Poole. Doing so I chose 3 images and created 3 glyphs which we had to present on the 04/11/09 on a scale of 100 by 100 pt in Illustrator.

I personally thought my glyphs went according to plan, although drawing some parts I found difficult, but I persevered and continued to take out the task. The three images I chose were a ship, an old couple and an ice cream, from our critique I was recommended to create a background or a border for each icon, doing so this seems to make the image more effective and gives each of them a balance and Similarity. I enjoyed this short project and its made me more confident with illustrator. I kept on editing and changing my icons till I thought they looked good enough to present as a final or even to a client, the only difficulty I had was keeping the ship as simple as possible, personally I think I achieved doing so.

Looking at other designers work such as Oded Ezer and Jonathan Barnbrook which I have referred to in my sketch book, but generally looking at magazines it has shown how creative you can be with Glyphs, taking a piece of text to create a complete abstract piece of imagery. I purchased Grafik magazine and given free was a book completed with different letter form.